SIKAP KEPERCAYAAN PETANI DALAM MEMILIH BENIH HIBRIDA DAN NON HIBRIDA PADA USAHATANI JAGUNG (Studi Kasus di Kecamatan Puri Kab. Mojokerto Jawa Timur).

Budi Utomo

(Dosen Fakultas Pertanian Universitas Merdeka Surabaya).

Abstract

The purpose of this study are: 1). Analyzing the attitude of the farmers confidence in choosing Hybrid and Non-Hybrid seeds on corn farming. 2). Knowing the superior attributes of hybrid maize seed and non-hybrid is an option for farmers. 3). Analyzing the economic feasibility of farming of corn hybrid and Non Hybrid.  To know the purpose of the first and second analysis was used Fishbein Multiattribute attitude models, while the third objective economic analysis of farming used by an analysis of cost and revenue balance (Return and Cost Ratio).  Results: 1). Farmers consider the most important attributes in selecting seed corn hybrid (P-21), (Bisi-2) is the Production, Growing Power, Brand, Efficiency of Fertilizer Use, Availability and Pricing Seed. While Against Drought Resistant attributes deemed most farmers less important than other attributes. The most important attributes of non-hybrid seed corn (Local) is the price of seed, Growing Power, Production, Brand, Hold On Dryness and Fertilizer Use Efficiency. While Seed Availability attributes deemed most farmers less important than other attributes. 2). Superior attributes selected by farmers on farms using seed corn hybrid (P-21), (Bisi-2) is the production, whereas non-hybrid corn seeds (Local) is the Price of Seed. 3). Corn Farming system using hybrid seeds (P-21) and (Bisi, 2), is more efficient than Non-Hybrid seeds (Local),and economically profitable and feasible to be conducted.